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| We all want people to visit and read our blogs. |
I doubt if any of us started blogging just to talk to ourselves. Blogging is about being heard, sharing information and connecting with like-minded people. No matter what your blogging goals are, you can increase your traffic and see results starting this week.
Get More People Reading and Visiting Your Blog This Week
1. Follow the Golden Rule
If you're going to use only one of my tips for increasing your blog traffic, this would be the one. Often the advice is given to be "reciprocal" within the blogging community. In other words, "I'll follow you, if you follow me." I don't believe this tactic is effective. At first, you might get a little more traffic, but it will quickly taper off. Bloggers who use this method to increase their traffic eventually move on to other blogs they're newly following, or they stop checking in altogether because it gets too overwhelming to keep up with a laundry list of blogs. Consequently, your blog traffic numbers return to what they were, leaving you back at Square One.
Build a loyal base of followers that yields steady growth by following the Golden Rule. What is the Golden Rule? Simply put: "Do unto others as you would have them do unto you." If you want more comments on your blog, start commenting on other people's blogs. If you want people to share your blog posts via social media, share theirs. If you want readers to visit faithfully, give them something worthwhile to read.
Remember, when it comes to blogging (and pretty much everything else in life), you get what you give.
2. Join Communities and Be an Active Member
If you move into a new neighborhood, the best way to meet the neighbors and become a part of the community is to get out of the house and be active. The same concept is true for blogging. Spend time away from your blog, being an active part of a related community. Google+ is an excellent venue for finding communities related to your blog topic. Join a few of these communities and participate by contributing photos, ideas and your latest blog posts. Don't post and run...remember, you get what you give. Comment on others' posts, visit others' blogs and leave comments, and share to your circles. Set a time limit on how long you want to do this (I spend two to three 10-minute chunks of time each day). Your efforts to increase blog traffic will require work, but they shouldn't be stressful and overwhelming.
3. Put in the Time
Nothing in life is free, baby, and the same is true in the blog world. If you're a hobby blogger who derives great satisfaction from seeing your words in print and having a few family members and friends read them, you don't necessarily need to invest large quantities of time in your blog. And there's nothing wrong with being a hobby blogger....you should do what brings you joy. But if you're using your blog to promote or build your business, you'll need to put in some time on a consistent basis.
Each week I invest about 20 hours in my blog and in blog-related tasks (such as promoting posts with social media, attending link parties, commenting on others' blogs and being active in my chosen communities). A blog that's intended to build your presence or promote your business should be viewed as an extension of the business. It takes time to do all the things that need to be done to have a quality blog and a growing community. Again, you get what you give. Give of your time if you want to increase traffic.
Trust me, your efforts will pay off! With my current time investment of 20 hours per week, I've increased my blog traffic by 200% in two months. Spend more time, as you can, on your blog or blogging tasks. If you don't have enough time available, look throughout your day for time that's lost to TV, Facebook or other time-wasters.
4. Attend (and Possibly Host) Link Parties
First of all, if you're concerned that link parties aren't okay, read this post of mine so you can feel better about participating in or hosting them. Once you've laid your concerns to rest, start looking for link parties that include your blog topic. Communities are a great source for finding link parties or blog hops. Spend a week or two being involved and following the rules, such as checking out other participants' blogs and leaving comments. A little experience will help you understand whether or not you want to host linkups, too, or just participate.
The key here, and with an other tip you apply, is to participate fully. Visit other people's blogs and comment. Most of the time, they'll visit your blog and comment, even if only to say "thank you". The ripple effect will come into play because, as you connect with others, that connection will lead more people to you.
What Qualifies Me to Give This Advice?
Your blog traffic numbers will grow in proportion with the amount of effort you put forth. But who am I to tell you this? Yes, I give a lot of thought to blog traffic and put forth a lot of effort on my blog, but there's more to it than that. Aside from being a professional writer for the past 17 years and the author of a motivational business-building book
, I've also coached others and helped clients build their businesses through writing and social media marketing management.For years, I've spent time honing the strategies that work while weeding out the ones that don't. I'd like to pass those on to fellow bloggers because I believe there's enough traffic to go around. No catch.
I'd love to hear from you about your blog traffic, what your goals are, where your trouble spots are and the results you see from trying any of these tactics. Sometimes a small tweak in what you're already doing can make a big difference. Start by knowing what your blogging goals are so you can create a focused strategy to meet them.
